Privacy Policy

Last updated: August 2026

New Ouda GmbH ("we", "us", or "our") operates the BEFE online store.

We take the protection of your personal data seriously and process personal information in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

1. Data Controller

New Ouda GmbH

Brakenhof 24
31629 Estorf
Germany

Email: info.de@newouda.com

For customer service:

Email: BefE.EU@befelab.com

2. Personal Data We Collect

Depending on how you interact with our website, we may collect:

  • name;
  • billing address;
  • shipping address;
  • email address;
  • telephone number;
  • order information;
  • payment-related information;
  • IP address;
  • device information;
  • browser information;
  • website usage information;
  • customer service communications;
  • information you voluntarily provide to us.

3. How We Use Your Information

We may use personal data to:

  • process and fulfill orders;
  • process payments;
  • arrange delivery;
  • provide customer service;
  • process returns and refunds;
  • communicate with you about your orders;
  • prevent fraud and abuse;
  • maintain website security;
  • improve our products and website;
  • comply with legal obligations;
  • send marketing communications where legally permitted and where required consent has been obtained.

4. Legal Basis

Depending on the circumstances, we process personal data based on:

  • performance of a contract;
  • compliance with legal obligations;
  • legitimate interests;
  • your consent.

5. Payment Providers

Payments may be processed by third-party payment providers.

Depending on the payment method selected during checkout, payment information may be processed directly by the relevant payment provider.

We do not necessarily receive or store your full payment card details.

6. Shipping Providers

We may share necessary delivery information with logistics and shipping providers in order to fulfill your order.

This may include:

  • name;
  • delivery address;
  • telephone number;
  • email address;
  • order information.

7. Shopify

Our online store may be hosted and operated using Shopify's infrastructure and services.

Shopify may process personal data as necessary to provide ecommerce, hosting, security, analytics, and related services.

8. Cookies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function, while others may be used for analytics, personalization, advertising, or other purposes.

Where legally required, non-essential cookies will only be activated after obtaining your consent.

9. Analytics and Marketing

If enabled on our website, we may use services such as:

  • Google Analytics;
  • Google Ads;
  • Meta Pixel;
  • TikTok Pixel;
  • other analytics or advertising technologies.

These technologies may process information about your device, website interactions, and browsing behavior.

Where required by law, we will obtain your consent before activating non-essential tracking technologies.

10. Marketing Communications

If you subscribe to our newsletter or otherwise provide consent to receive marketing communications, we may use your email address to send:

  • product information;
  • promotions;
  • special offers;
  • newsletters;
  • brand updates.

You may unsubscribe at any time by using the unsubscribe link contained in marketing emails.

11. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by applicable law.

Certain transaction and accounting records may be retained for statutory periods.

12. Your Rights

Under applicable data protection law, you may have the right to:

  • access your personal data;
  • correct inaccurate data;
  • request deletion;
  • restrict processing;
  • object to certain processing;
  • withdraw consent;
  • request data portability;
  • lodge a complaint with a competent data protection authority.

The right to deletion may be subject to statutory retention requirements.

13. Data Transfers

Some of our service providers may process data outside the European Economic Area.

Where personal data is transferred outside the EEA, we take appropriate measures required by applicable data protection law.

14. Data Security

We use reasonable technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

15. Contact

For privacy-related questions:

New Ouda GmbH
Brakenhof 24
31629 Estorf
Germany

Email: info.de@newouda.com